branding

The brand symbol.
Something to remember

Graphic Design pieces

Promoting an event

The outside

Brand identity.
Creation of a brand based on the product.

Area

Brand image for the holidays.

Brand: Area - Company of house decoration products.
Request: Creation of the holidays packaging, based on the brand's visual identity.
Key elements: Christmas tree and the icon of the brand's logotype.

stationery, wrapping paper & packaging

GeoCubo

Creation of a product.

Brand: GeoCubo
Request: Creation of a game, it's brand and visual identity.
Key elements: The product is a game with different levels, for players from 10 to 100 years old. With the themes being Geography and Culture - through the world's Continents and Oceans.
The game presents itself in a cube, with the ability to play in two different ways, depending on the chosen side - Continents or Oceans.
The cube serves also as packaging, containing all the accessories inside, being a practical and easily portable solution.

game cards, rules card, game & packaging

Give it a new life

A new brand.

Brand: Give it a new life - Company for pick-up and repurposing unwanted objects.
Request: Creation of a new brand and their concept.
Key elements: An environmental friendly way of pick-up and give a new purpose to products no longer wanted.
Here it was created a new brand, a visual identity with a logotype, a mark and the promotion of the brand, but the secret ingredient was the concept creation. What distinguishes this new brand from others, it's really their core concept.

brand icon, logo applications & brand promotion

Os Maias

Remodeling the image of a portuguese classical literature novel.
Illustration of a book cover, e-book and a dvd.

Key elements: Being a classical novel that portrays the society of the second half of the XIX century, and a romance through generations, the new image was based on the concept of time passing and a rose
as the classic romantic symbol, present throughout this novel.

e-book

concept

dvd

book

Ribatejo

Image redesign of an existing red wine bottle.

Brand: Ribatejo D.O.C.
Concept: The new image maintained the already existing theme -
A special edition for the European Futebol Championship of 2004, which was held by Portugal that year.
The concept was based on a symbol and a collective action -
the Portuguese flag hanged over windows.
By the time of this championship, a large number of fans and Portugal team supporters would leave a Portuguese flag on the window
as a symbol of support to the Portuguese team. This action led to a big collective movement seen all over the world, wherever there was
a Portuguese futebol fan.
Key elements: The Portuguese flag, specific elements of the flag,
and the unique ball for the European Futebol Championship of 2004.

concept

original & new bottle labels

Sebastião Rodrigues

Artist promotion and creation of his merchandising.

Subject: A well known portuguese graphic designer from the second half of the XX century.
Key elements: By exploring the artist's vast collection of graphic design artworks, it was created a visual identity with the artworks original images, and applied to the merchandising products to promote the artist.

postcards & merchandising

cd & cd case

cd booklet

poster & brochure

Sallis

Creation of a brand and their merchandising.

Brand: Sallis - Souvenirs of Portugal, made in Portugal
Concept: It is a brand about Portugal, created to sell only portuguese souvenirs and most importantly, all made in Portugal.
The logotype and visual identity were based on colors and symbols associated to the portuguese culture.
Key elements: Symbols of the portuguese culture, a pattern created of squares with the colors of the portuguese flag, and the logotype that incorporates a classical portuguese symbol - the sardines.

merchandising

logotype & visual identity